Saginaw Intermediate School District (ISD) is excited to announce the addition of AlwaysOn, an AI-powered chatbot developed for K–12 schools, now available on the district’s website. As part of this launch, Spark the Orange Frog, inspired by Saginaw ISD’s Happiness Advantage program, is adding to his responsibilities and taking on a new promotion as the district’s virtual website guide, helping visitors “hop around” the site to find information quickly and easily.
AlwaysOn, recently acquired by Apptegy, a leading provider of K–12 communication and brand management solutions, brings 24/7 multilingual support to families and community members. The chatbot enables users to ask questions and receive immediate answers, providing the district with real-time insights into what visitors are searching for. This integration aligns with Saginaw ISD’s mission to serve, innovate, and empower the students, families, and communities it supports.
“Adding AlwaysOn and introducing Spark as our website guide is another step in making communication more accessible and engaging for everyone we serve,” said Coty Kuschinsky, Chief of Staff & Communications Director at Saginaw ISD. “We want every family and community member to feel supported whenever they visit our site, day or night, in any language. Spark helps us do that while also giving us valuable feedback about what matters most to the people we serve.”
With AlwaysOn, visitors to the Saginaw ISD website can now:
Receive 24/7 answers to questions about programs, enrollment, events, and services.
Interact with the chatbot in their preferred language, improving accessibility and inclusivity.
Help the district better understand and respond to community needs through real-time insights into community engagement.
Spark’s new collaboration with AlwaysOn represents Saginaw ISD’s ongoing commitment to fostering positivity and connection, now extended into the digital experience. The friendly virtual assistant is designed to make navigation easier while reinforcing the district’s focus on strong relationships and clear communication.
To meet Spark and try out the new chatbot, visit www.sisd.cc.
ABOUT SAGINAW INTERMEDIATE SCHOOL DISTRICT
Saginaw Intermediate School District (ISD) is an educational service agency that provides effective and innovative leadership, services, resources, and programs throughout Saginaw County. Saginaw ISD provides career and technical education, early childhood, finance, human resources, instruction, pupil accounting, special education, technology, and transportation services. In addition, Saginaw ISD operates multiple educational programs to meet the unique needs of students ages birth to 26 across Saginaw County, including: Hartley Outdoor Education Center, Head Start/Early Head Start and Great Start to Readiness Programs, Great Lakes Bay Early College, Saginaw County Juvenile Detention Center School, and Special Education Center Programs.
Saginaw ISD serves 12 local school districts, four public school academies, and 22 non-public schools, with a total enrollment of approximately 26,000 students. Public school districts supported include: Birch Run Area Schools, Bridgeport-Spaulding Community School District, Carrollton Public Schools, Chesaning Union Schools, Frankenmuth School District, Freeland Community School District, Hemlock Public School District, Merrill Community Schools, Saginaw Public School District, Saginaw Township Community Schools, St. Charles Community Schools, and Swan Valley School District.
MEDIA CONTACT
Coty Kuschinsky - Saginaw ISD Chief of Staff and Communications Director